I’m In
Pokerstars wanted a whole new identity. We said they should embrace who they really are, even if gambling isn’t looked upon too fondly at the moment.
We said they should shoot on Black & White film, with a 4:3 aspect ratio and use a Nigerian acid rock track.
They said ok (after a few ‘catch ups’).
A few months later a whole new brand identity was born which is running in multiple markets across the world across every media platform you can think of.
Covered by Campaign Magazine here
Director: Daniel Kaufman
POKER
CASINO
SPORT
