McRib Mistakes
We totally messed up our first campaign for McDonald’s and everyone one went McRib mad.
We accidentally sent a McRib test notification to 1.3M McDonald’s app users.
Made a right mess of some posters and played out the wrong TV ad.
The McRib turned out to be the fastest selling launch day promo of all time.
Oh well, mistakes happen.

Recognition

Clio Awards ‘BRONZE’
Product/Services
Intergrated

D&AD ‘Shortlist’
Digital Advertising
Intergrated

The Andys ‘FINALIST’

Campaign Media Awards
DATA & CRM ‘WINNER’

Campaign Media Awards
IDEA ‘HIGHLY COMMENDED’

Campaign ‘Pick of the week’

Drum ‘Ad Of The Day’

Ad Age ‘Editors Pick’

PR Week ‘Ad Of The Day’