McRib Mistakes
We totally messed up our first campaign for McDonald’s and everyone one went McRib mad.
We accidentally sent a McRib test notification to 1.3M McDonald’s app users.
Made a right mess of some posters and played out the wrong TV ad.
The McRib turned out to be the fastest selling launch day promo of all time.
Oh well, mistakes happen.

Recognition

Cannes Lions ‘BRONZE’
Media
Single-Market Campaign

Cannes Lions ‘Shortlist’
Media
Use of Channel Integration

Cannes Lions ‘Shortlist’
Direct
Launch / Relaunch

Clio Awards ‘BRONZE’
Product/Services
Integrated

D&AD ‘Shortlist’
Digital Advertising
Integrated

The Andys ‘FINALIST’

Creative Circle
GOLD
General
Integrated Campaign

Creative Circle
GOLD
Direct
Use of Direct Medium

Creative Circle
GOLD
PR & Social
Integrated PR Campaign

Creative Circle
GOLD
PR & Social
Events & Stunts
(Single)

Creative Circle
SILVER
Digital Online
Activation (Single)

Creative Circle
SILVER
Mobile
Use of Mobile Medium (Single)

Creative Circle
SILVER
Mobile
Mobile execution
(Single)

Creative Circle
SILVER
Outdoor Craft
Events & Stunts
(Single)

Campaign Media Awards
DATA & CRM ‘WINNER’

Campaign Media Awards
IDEA ‘HIGHLY COMMENDED’

Campaign ‘Pick of the week’

Drum ‘Ad Of The Day’

Ad Age ‘Editors Pick’

PR Week ‘Ad Of The Day’