McRib Mistakes
We totally messed up our first campaign for McDonald’s and everyone one went McRib mad.
We accidentally sent a McRib test notification to 1.3M McDonald’s app users.
Made a right mess of some posters and played out the wrong TV ad.
The McRib turned out to be the fastest selling launch day promo of all time.
Oh well, mistakes happen.
Recognition
Cannes Lions BRONZE
Media
Single-Market Campaign
Cannes Lions SHORTLIST
Media
Use of Channel Integration
Cannes Lions SHORTLIST
Direct
Launch / Relaunch
Clio Awards BRONZE
Product/Services
Integrated
D&AD SHORTLIST
Digital Advertising
Integrated
The Andys FINALIST
Creative Circle
GOLD
General
Integrated Campaign
Creative Circle
GOLD
Direct
Use of Direct Medium
Creative Circle
GOLD
PR & Social
Integrated PR Campaign
Creative Circle
GOLD
PR & Social
Events & Stunts
(Single)
Creative Circle
SILVER
Digital Online
Activation (Single)
Creative Circle
SILVER
Mobile
Use of Mobile Medium (Single)
Creative Circle
SILVER
Mobile
Mobile execution
(Single)
Creative Circle
SILVER
Outdoor Craft
Events & Stunts
(Single)
Campaign Big Awards
Best Original Idea
SHORTLIST
Campaign Big Awards
Integrated
SHORTLIST
Campaign Big Awards
Social
SHORTLIST
Campaign Big Awards
Retailers
SHORTLIST
Campaign Media Awards
DATA & CRM ‘WINNER’
Campaign Media Awards
IDEA ‘HIGHLY COMMENDED’
Campaign ‘Pick of the week’
Drum ‘Ad Of The Day’
Ad Age ‘Editors Pick’
PR Week ‘Ad Of The Day’
